The Chicago Cubs ‘25 Campaign
Creative Direction: Lucas Owens, Jenna Nussbaum, Victor Ferreria
Art Director: Justin Lindberg
Design: Samantha Green, Tess Barnes
Copywriters: Tony Marzano, Peter McCormick
Agency: Energy BBDO
For the 2025-2026 season, we were tasked with creating an anthemic opening and visual identity for the Chicago Cubs. Introducing: Be Here For It - encouraging fans to be at the only place to experience the spectacle known as the Cubs: Wrigley Field.
