Unwrap The Future
Creative Direction: Gabriel Barrea & Ze Baldin
Art Director: Alessandra Coloma, Justin Lindberg
Copywriter: Sarah Abrams
Client: Lonely Whale
Agency: Energy BBDO
Unboxing videos have long been driven by the thrill of peeling away layers of plastic, but lately, many content creators are criticizing brands for using too much packaging.
Which contributes to the 50% of all ocean-bound plastic pollution comes that comes from thin- films.
So to mark International Seaweed Day(June 4th), we collaborated Actor and comedian Lake Bell, as well as some influencers to reinvent the unboxing experience. This time, highlighting eco-friendly packaging made from seaweed instead of whatever Shein uses. We designed the packaging to create an experience, and a pledge for those who want to create change to sign.
The initiative promotes Lonely Whale’s new documentary, Seaweed Stories, which explores the innovation of seaweed sustainability. You can watch the premiere on Leonardo DiCaprio’s YouTube channel. This launch is only the start of a big splash to come.
