M&M’s Halloween Campaign
ECDs: Robin Laurens + Jonathan Fussell
CDS: Victor Ferreira + Jessica Marques
Art Director: Justin Lindberg
Copywriter: Sarah Abrams
Agency: Energy BBDO
What’s the scariest thing on Halloween for an M&M spokescandy?
It’s not a haunted house, monster, or creepy killer. It’s honestly just a fear of being eaten.